The Function and Purpose of a Professional Proposal.

There are many types of proposals for different organizations.  These proposals could be the essential part of overall sales cycle. This would be a great way for customers to learn about a business. Jonathon Farrington stated, the best proposals will contain:

• Cover Letter
• Introduction
• Objectives
• Current System: Constraints; and
• Recommended Systems: Benefits

Tasks ideal proposals should

• Spell out the problem clearly and convincingly
• Point out the benefite of solving the problem
• Offer a realistic, cost-effective solution
• Address anticpated objections to the solutions; and
• Induce the audience to act.

There could be a negotitative aspect to a proposal. Once the idea has been presented, the audience may present changes they feel could help create a better situation.

References:
Farrington, Jonathon           How to Construct a Professional Proposal
http://ezinearticles.com/?How-To-Construct-A-Professional-Proposal&id=327936