There was a great opportunity to help a business get their information into the community. The initial contact was made and ideas for a brochure began to form. There was great anticipation to make this the best informational medium put together for the business.
After weeks of organizing, outlining, word or phrase changing, things came to a halt. The correspondence began to slow down. Additional information was needed and not presented, phone calls were not returned, needed pictures were not offered. This turned to be a total disaster.
As a class, we did out best to control the situation, sent out what was prepared only to get a relatively new brochure from the President of the business. Understanding for being too busy to convey additional information was beginning to take its toll on all of us, especially for Don Fruge. He was the contact person and was beginning to feel as though he had pushed too hard to make this perfect.
There is not much to do when all parties of a project is not willing to put 100% in. When one person starts to put things on hold, for any reason, the project will become harder to maintain. Patience but pushiness needs to be a virtue while doing a project of this nature. Learning tools from this experience is to communicate from the beginning the intentions of the project, who will be responsible for what information and have an agreement of 100% participation ( from the client also). If one of these happens to fall, the project will not be completed on time or exactly what the client is looking for.
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